Ownership and control: blog task

Ownership and control: blog task

1) Why did Facebook buy Instagram for $1bn in 2012?

To prove that Facebook could build multiple products at the same time.

2) What are the benefits for media companies of vertical integration?

The benefits of vertical integration is that you would be able to make more profit.

3) What are the benefits for media companies of horizontal integration?

The benefits of horizontal integration is that each company would be making a roughly same amount which means more revenue.

4) What is a subsidiary?

They are smaller companies that are bought by conglomerates.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand.

One example is star wars as they have action figures, a cartoon series and games on console and PC.Second example is Lion King as they have Lion King teddy bears,TV series and theatre shows.Third example is Mickey mouse there is a Mickey mouse teddy,toys and products like clothing.

6) List 10 companies that are part of the Disney media empire.

The ten companies that are apart of Disney are: Marvel,Touchstone pictures,ESPN,A&E,ABC,Lucasfilm,Pixar,Vice media,Lifetime and Core publishing.

7) Why did Disney buy Fox - what are the benefits?

Disney bought fox as after Disney acquired majority control of the streaming company BAMTech with anticipation to develop its own streaming service.The benefits of this is it would mean Disney have less competition and more revenue to bring in.

industry and audience power essay

industry and audience power essay

 It is evident that the internet has given consumers much more power than before. The internet has made a lot of things accessible as we can listen to music on apps such as spotify on demand.

The music industry has largely affected the internet.The advantages of this is now is not required to buy music discs as now days you can go on apps and instantly listen to music for free. This would also make music easier to access as a lot of the consumers would have a access to the internet.

Reception theory: blog task

1) What is the preferred reading of a media text? 

Preferred reading is a message or ideology/belief that the producers want you to believe.

2)What is the oppositional reading of a media text?

Oppositional reading is when you have a complete different belief to what the producers want you to believe.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The Harry brown trailer depicts young teenagers as violent and trouble makers this would lead the audience to believe that young teenagers are always up to something bad or trying to cause trouble.

4)Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people would construct an oppositional reading of the trailer as not every young person acts in such violent ways, some do try to get an education.Another reason for why young people would construct and oppositional reading is as not every young person that lives a violent life decided to get into it, as some would be forced due to reasons such as: money problems at home,no parents or family to guide them, friends or simply dragged in by older people in their area or friends.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

A preferred reading of this would be that people would believe that they are getting more for less as the burger is bigger and better as the title suggests "A meal disguised as a sandwich." Which is saying that the burger is like a sandwich that is filling.

A negotiated reading of this would be that some consumers would believe that the burger is worth it as you get more for less but on the other hand some consumers would believe that its not worthy as as the descriptions says it screams out unhealthy fast food.

A oppositional reading of this would be that its not worth it as your gaining unnecessary weight and eating food that does benefit your health.It also states "Under scoops of our of our own secret sauce" this would deter some consumers as they may would like to know the ingredients of the sauce as they have an allergic reaction to whatever is in it.

GCSE Media assessment: learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).14/25 good job,Shamsher 4-.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

1)0 out of 1  I got confused and thought it was a trick question.
2)1 out of 1
3)1 out of 2  I used the word buys instead of take in.
4)2 out of 2
5)1 out of 2  I didn't explain in depth.
6)1 out of 3  I didn't refer to the credits at the bottom and didn't use media vocabulary.
7)2 out of 2
8)2 out of 4  I didn't make consistent references to the Water aid poster
9)4 out of 8  I needed more valid points.

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

4) Identify one of your stronger questions. Why did you do better on this question?

Question 4 because i knew the definition of the word through memory and was easy.

Question 7 as i was able to explain and expand my points with ease.

5) Identify one of your weaker questions. Why did you score lower on this particular question?

Question 6 as i struggled to find points for why is was a film poster. 

6) Re-draft your answer to Q9 and type it out in full. Use the mark scheme to identify anticipated content you can add to your response and make sure your typed re-draft is a top-level answer of at least three paragraphs.

The advert producers would use children in their adverts stereotypical connotations of children are weakness and innocence. The effect on the consumer is that the consumer is more likely to donate money to children rather than adults as adults are meant to carry their own weight and be more independent.

 The target audience would feel pity on the child and be more likely to donate. This is like a physiological affect on the consumer to donate more.A picture of a helpless child is more likely to reach out to the generosity of the consumer and make them selves feel more proud of the cause they've helped and more likely to do it again, which would lead to reoccurring donations.

 Another possible effect is that putting a picture of a child would make the audience believe that the boy comes from a less developed society in the world which lacks basic necessity's and would believe that the money is going for a good cause to help and fund the country so they could clean water and toiletries as the title water aid suggests.