1) Write a definition of a passive audience: A passive audience is an audience that doesn't react and just observes.
2) Write a definition of an active audience: Active audience is an audience that does not just receive the information but are actively involved.
3)The hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences.
4)
Thursday 5 December 2019
Film Industry: Marvel Cinematic Universe blog tasks
1) How many films are there in the Marvel Cinematic Universe (MCU)?
There are 23 films in the MCU.
2) How much money have the MCU films made in total so far?
They have made $18.2bn (£13.7bn.
3) Why did Marvel create the Avengers films?
Marvel created the Avengers films because in 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man.
4) What will Phase Four of the Marvel Cinematic Universe involve?
Phase 4 will involve the remaining avengers trying to rescue and bring back all the friends who turned to dust as Thanos snapped his fingers.
5) What will happen with Doctor Strange and who is the main star?
Marvel Studios president Kevin Feige has confirmed Benedict Cumberbatch's Doctor Strange will return for a sequel at "some point in the future".
6) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?
Sony own Spiderman and is appearing in Marvel as a crossover.
7) Which company owns the rights to the Fantastic Four and the X-Men?
2OTH century Fox own X-Men and Fantastic Four.
8) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?
That their will be more Marvel TV series including Thor's adopted brother Loski.
There are 23 films in the MCU.
2) How much money have the MCU films made in total so far?
They have made $18.2bn (£13.7bn.
3) Why did Marvel create the Avengers films?
Marvel created the Avengers films because in 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man.
4) What will Phase Four of the Marvel Cinematic Universe involve?
Phase 4 will involve the remaining avengers trying to rescue and bring back all the friends who turned to dust as Thanos snapped his fingers.
5) What will happen with Doctor Strange and who is the main star?
Marvel Studios president Kevin Feige has confirmed Benedict Cumberbatch's Doctor Strange will return for a sequel at "some point in the future".
6) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?
Sony own Spiderman and is appearing in Marvel as a crossover.
7) Which company owns the rights to the Fantastic Four and the X-Men?
2OTH century Fox own X-Men and Fantastic Four.
8) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?
That their will be more Marvel TV series including Thor's adopted brother Loski.
Tuesday 26 November 2019
Ownership and control: blog task
Ownership and control: blog task
1) Why did Facebook buy Instagram for $1bn in 2012?
To prove that Facebook could build multiple products at the same time.
2) What are the benefits for media companies of vertical integration?
The benefits of vertical integration is that you would be able to make more profit.
3) What are the benefits for media companies of horizontal integration?
The benefits of horizontal integration is that each company would be making a roughly same amount which means more revenue.
4) What is a subsidiary?
They are smaller companies that are bought by conglomerates.
5) Give three examples of media companies that have used synergy to maximise the profit from a brand.
One example is star wars as they have action figures, a cartoon series and games on console and PC.Second example is Lion King as they have Lion King teddy bears,TV series and theatre shows.Third example is Mickey mouse there is a Mickey mouse teddy,toys and products like clothing.
6) List 10 companies that are part of the Disney media empire.
The ten companies that are apart of Disney are: Marvel,Touchstone pictures,ESPN,A&E,ABC,Lucasfilm,Pixar,Vice media,Lifetime and Core publishing.
7) Why did Disney buy Fox - what are the benefits?
Disney bought fox as after Disney acquired majority control of the streaming company BAMTech with anticipation to develop its own streaming service.The benefits of this is it would mean Disney have less competition and more revenue to bring in.
Tuesday 19 November 2019
industry and audience power essay
industry and audience power essay
It is evident that the internet has given consumers much more power than before. The internet has made a lot of things accessible as we can listen to music on apps such as spotify on demand.The music industry has largely affected the internet.The advantages of this is now is not required to buy music discs as now days you can go on apps and instantly listen to music for free. This would also make music easier to access as a lot of the consumers would have a access to the internet.
Thursday 7 November 2019
Reception theory: blog task
1) What is the preferred reading of a media text?
Preferred reading is a message or ideology/belief that the producers want you to believe.
2)What is the oppositional reading of a media text?
Oppositional reading is when you have a complete different belief to what the producers want you to believe.
3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
The Harry brown trailer depicts young teenagers as violent and trouble makers this would lead the audience to believe that young teenagers are always up to something bad or trying to cause trouble.
4)Why might young people reject this reading and construct an oppositional reading of the trailer?
Young people would construct an oppositional reading of the trailer as not every young person acts in such violent ways, some do try to get an education.Another reason for why young people would construct and oppositional reading is as not every young person that lives a violent life decided to get into it, as some would be forced due to reasons such as: money problems at home,no parents or family to guide them, friends or simply dragged in by older people in their area or friends.
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.
A preferred reading of this would be that people would believe that they are getting more for less as the burger is bigger and better as the title suggests "A meal disguised as a sandwich." Which is saying that the burger is like a sandwich that is filling.
A negotiated reading of this would be that some consumers would believe that the burger is worth it as you get more for less but on the other hand some consumers would believe that its not worthy as as the descriptions says it screams out unhealthy fast food.
A oppositional reading of this would be that its not worth it as your gaining unnecessary weight and eating food that does benefit your health.It also states "Under scoops of our of our own secret sauce" this would deter some consumers as they may would like to know the ingredients of the sauce as they have an allergic reaction to whatever is in it.
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.
A preferred reading of this would be that people would believe that they are getting more for less as the burger is bigger and better as the title suggests "A meal disguised as a sandwich." Which is saying that the burger is like a sandwich that is filling.
A negotiated reading of this would be that some consumers would believe that the burger is worth it as you get more for less but on the other hand some consumers would believe that its not worthy as as the descriptions says it screams out unhealthy fast food.
A oppositional reading of this would be that its not worth it as your gaining unnecessary weight and eating food that does benefit your health.It also states "Under scoops of our of our own secret sauce" this would deter some consumers as they may would like to know the ingredients of the sauce as they have an allergic reaction to whatever is in it.
Tuesday 5 November 2019
GCSE Media assessment: learner response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).14/25 good job,Shamsher 4-.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
1)0 out of 1 I got confused and thought it was a trick question.
2)1 out of 1
3)1 out of 2 I used the word buys instead of take in.
4)2 out of 2
5)1 out of 2 I didn't explain in depth.
6)1 out of 3 I didn't refer to the credits at the bottom and didn't use media vocabulary.
7)2 out of 2
8)2 out of 4 I didn't make consistent references to the Water aid poster
9)4 out of 8 I needed more valid points.
Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.
3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:
4) Identify one of your stronger questions. Why did you do better on this question?
5) Identify one of your weaker questions. Why did you score lower on this particular question?
6) Re-draft your answer to Q9 and type it out in full. Use the mark scheme to identify anticipated content you can add to your response and make sure your typed re-draft is a top-level answer of at least three paragraphs.
The advert producers would use children in their adverts stereotypical connotations of children are weakness and innocence. The effect on the consumer is that the consumer is more likely to donate money to children rather than adults as adults are meant to carry their own weight and be more independent.
The target audience would feel pity on the child and be more likely to donate. This is like a physiological affect on the consumer to donate more.A picture of a helpless child is more likely to reach out to the generosity of the consumer and make them selves feel more proud of the cause they've helped and more likely to do it again, which would lead to reoccurring donations.
Another possible effect is that putting a picture of a child would make the audience believe that the boy comes from a less developed society in the world which lacks basic necessity's and would believe that the money is going for a good cause to help and fund the country so they could clean water and toiletries as the title water aid suggests.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
1)0 out of 1 I got confused and thought it was a trick question.
2)1 out of 1
3)1 out of 2 I used the word buys instead of take in.
4)2 out of 2
5)1 out of 2 I didn't explain in depth.
6)1 out of 3 I didn't refer to the credits at the bottom and didn't use media vocabulary.
7)2 out of 2
8)2 out of 4 I didn't make consistent references to the Water aid poster
9)4 out of 8 I needed more valid points.
Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.
3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:
4) Identify one of your stronger questions. Why did you do better on this question?
Question 4 because i knew the definition of the word through memory and was easy.
Question 7 as i was able to explain and expand my points with ease.
5) Identify one of your weaker questions. Why did you score lower on this particular question?
Question 6 as i struggled to find points for why is was a film poster.
6) Re-draft your answer to Q9 and type it out in full. Use the mark scheme to identify anticipated content you can add to your response and make sure your typed re-draft is a top-level answer of at least three paragraphs.
The advert producers would use children in their adverts stereotypical connotations of children are weakness and innocence. The effect on the consumer is that the consumer is more likely to donate money to children rather than adults as adults are meant to carry their own weight and be more independent.
The target audience would feel pity on the child and be more likely to donate. This is like a physiological affect on the consumer to donate more.A picture of a helpless child is more likely to reach out to the generosity of the consumer and make them selves feel more proud of the cause they've helped and more likely to do it again, which would lead to reoccurring donations.
Another possible effect is that putting a picture of a child would make the audience believe that the boy comes from a less developed society in the world which lacks basic necessity's and would believe that the money is going for a good cause to help and fund the country so they could clean water and toiletries as the title water aid suggests.
Thursday 17 October 2019
Camerawork analysis
https://youtu.be/AK6Gisj4to4
Camera shots:
1)The opening establishing shot at 0.08 shows that the scene starts outside shops with a young girl entering a car.
2)The medium close up at 0.53 shows a young man in a hoodie pointing a bat at another person this would show the character intends to cause harm to someone.
3)The over the shoulder scene at 2.19 shows the nurse is angry and stressed as the young people are not listening to her commands as they are in panic because there friend has been stabbed.
Camera angles:
1)The unusual perspective at 0.27 shows the camera slowly rising to shows the girl who has been shot and you could also see blood leaking out of her.
2)The low angle scene at 1.07 shows the main protagonist punching someone repeatedly shows he is in a position of power.
Camera movements:
1) The camera movement at 1.16 is hand held as the two men are fighting the camera movement is shaking repeatedly.
2)The camera movement at 0.00 to 0.09 is calm and relaxed on a normal street which would put the audience at ease and set a relaxing mood.
3)The camera movement at 2.30 to 2.43 shows a loose panning as the character tries to escape puts tension and drama.
Tuesday 8 October 2019
blog feedback and learner response
Shamsher GCSE Media
blog feedback – October 2019
4) Denotation
and connotation (blog)
LR task 2:The impact on the audience would be a sort of sad and sorrow as the men hovering above the shadow seemed to be ghosted/faded which would suggest they could have died in battle.
We can infer this is a film poster as at the bottom is states when the film is coming out and the credits and producers.
LR task 4:In the WaterAid advert it also tries to urge you to donate a bit of money to help the cause and to make us feel lucky we have toilets and not have to dig our toilets.
The connotation of the background is in a sort of underground garage and since the man is holding a gun could suggest that someone was set up to get killed as a underground garage is not a place you would expect a lot of people to be.
Thursday 3 October 2019
Mise-en-scence stranger thing analysis
Props: The denotations of the Stranger thing opening scene were that there were guns when the young boy was in the shed, a demogorgon game piece, the boys rucksacks and the phone. The connotations of the demogorgon game piece would suggest that that alien/creature is likely to appear later in the TV series to terrorise the boys.Another connotation is the rucksack as the boys wearing them at all times would show the youth and how young they are.
lighting:The denotations were during the laboratory scene the lights would constantly flash in green, another is every time the shadowed object/creature was near by the light always seemed to have a green shade and in the shed scene when the light bulb became a bright colour.The connotations of the light bulb shinning bright in the shed is that usually light is meant to show a good side and safety in this case its different as the light strikes fear into the audience doing the complete opposite of the stereotypical idea of a bright light being a good sign.
Setting:The denotation of the setting is it is based during the 1980s Indianna.The connotation of this would be that during the 1980s technology would'nt be as advance or good as today and also seems to be set in a small outskirt town which could also suggest that story is not going to be a story where you switch countries but in sole location.
Tuesday 24 September 2019
Denotation and connotations part 2
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In this media TV series advert the denotations are: a gun a young man and part of an
open car door.The connotations of this advert is that the mans face as he aims the gun.
This may suggest that he may have to kill someone he once knew or had respect for. The stereotypical idea of a black man holding a gun would be apart of a gang.The effect on the audience would be that the mans up to no good and apart of an illegal activity,also the title Top boy could suggest that the TV series is based on a gang war violence and the struggle to be the 'Top boy.'
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Denotation and connotation
In this water aid advert,the denotations are: a dirt wall with the title saying dig toilets not graves,another denotation is a young boy not smiling. Another denotation is in the back ground you can see sand and a tree and some sort of thatch/wooden hut all blurred out.The connotations of the young boys facial expression maybe that he is sad as he does not seem to be smiling. The connotation of the dirt wall behind him may suggest that the boy is living in poverty.The title dig toilets not graves could link back to why the boy may not seem so happy as he may have had to dig graves for is family or someone he knew,the title also suggest that where they young boy lives they do not have proper toiletry which would link back to him living in poverty.The producers wants to convey to their target audience that they should not be digging their own graves but give digging their own toilets.
Thursday 19 September 2019
Fruit bowl task
Tuesday 17 September 2019
GCSE Media key concepts
language:
The silhouette of the solider holding a gun suggest that this is an action/war film.The men above silhouette are in an army uniform and hovering above the solider silhouette suggesting that may have died in battle and watching over the fellow friend/solider.The silhouette is holding a world war 2 rifle (M1 garand)this would also suggest that the film is based in world war 2 era.
Audience:
The gun and war like imagery would suggest the films is for people over the age of 15 or people who have an interest in war films.This is more likely to attract a male audience rather than a female.Industry:
The production companies for Saving private Ryan are paramount pictures, Amblin entertainment, Dreamwork pictures and mutual film company.
Representation:
The film has a stereotypical image of men going out to fight battles and being the brave people who go out and fight.The image labels these men as some sort of war heroes or well respected high ranking soldiers.
Tuesday 10 September 2019
First blog task
1) Which part of the course are you looking forward to most?
I am most looking forward to the computer work.
2) What knowledge and skills do you hope to learn in Media?
The knowledge i'd like To learn in media is to record stuff like clips.
I am most looking forward to the computer work.
2) What knowledge and skills do you hope to learn in Media?
The knowledge i'd like To learn in media is to record stuff like clips.
3) What grade are you realistically hoping to achieve in Media?
The grades i am looking to obtain in YR 9 a grade 4-5 and my GCSE 6-7
4) What was the last TV programme or film you watched?
The last film i watched was Black hawk down.
5) Why do you think that TV programme or film appealed to an audience?
It would appeal to the audience as it is based on an real life event.
6) What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.)
In the last 24 hours i used my phone and TV to access media.
7) What device do you use most to access the media?
The device i use the most is my phone.
8) Why was the casting of Jodie Whittaker a significant moment in the history of Doctor Who?
As Jodie Whittaker is the first female ever to play doctor who.
9)What aspects of this scene do you think an audience might enjoy? List at least three things and explain why the audience would enjoy each aspect.
I think the audience would enjoy the scene where the transformation of the male doctor who to the female doctor who as 1. the audience would view it as an iconic scene in Doctor who. 2. It would be a surprising scene as the audience expect a male actor. 3.It is a memorable scene as Doctor who says a lot of quotes in it.
Extension question: What can you spot in Doctor Who that you will find in most television dramas? (E.g. characters, dramatic music etc.) These are called key conventions - list as many as you can think of.
The quotes, transformation when the room starts getting electrocuted and when the new doctor almost fell out of the Tardis.
Extension question 2: What would a Doctor Who fan ('Whovian') particularly enjoy about this scene?
The transformation of the male doctor to female doctor as Jodie Whiitaker is the first female Doctor who.
The quotes, transformation when the room starts getting electrocuted and when the new doctor almost fell out of the Tardis.
Extension question 2: What would a Doctor Who fan ('Whovian') particularly enjoy about this scene?
The transformation of the male doctor to female doctor as Jodie Whiitaker is the first female Doctor who.
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