OMO advert

1) in 1955.

2)Women were represented as housewives and stay at home mums who dress for no occasions and always look good for their husband. This advert makes women seem as if they enjoy cleaning and even have to be overdressed for it. For example the smile on the woman's face denotes enjoyment and connotes excitement as what she is currently doing.

3)The writing is in sans serif which connotes relaxing and fun. The heading message gives an idea to the audience that the product isn't any ordinary product it's a product which doubles the brightness of your clothes and lasts longer than any other detergent.

4)The writing is in sans serif which connotes relaxing and fun. The heading message gives an idea to the audience that the product isn't any ordinary product it's a product which doubles the brightness of your clothes and lasts longer than any other detergent.

5)The picture for the product is added to the bottom right of the advert to show the connection between the flash box outside the bold heading for the product and for the advert headline. This is done to divert the audience from the headline to the product of advertisement. 

6)The connotations of the colour scheme demonstrate the freshness of the product. For example: The colour blue suggests calmness and coolness and the colour white suggests cleanliness and purity. These colours give the idea of a clean trustworthy detergent that will provide you with a crisp refreshing shade of extra-white white.

7)The anchorage text gives the audience more detail and information on the product being advertised. For example the repetition of the word bright sinks the idea of cleanliness into the audiences' belief.

8)The representations of women are cleaners lifeless and people who spend their life cooking and cleaning for their husband.

9)The preferred reading of this advert is that your everyday detergent isn't as good as the OMO detergent as it will bring "Whiteness to brightness". This gives the audience a belief that OMO is a special type of detergent and it's different to all the others.

10)The oppositional reading for this advert is that women are good for one thing only (cleaning) and that they enjoy cleaning as they have nothing better to do than look good for their husband.

Tatler: case study blog tasks

1)The aspects of British life that is not reflected in Tatler is the average or struggling people as Tatler mainly focuses on the rich and wealthy people of Britain.

2)The fact that Tatler hold special activity's that are exclusive and not for everyone would show that you would need to be a wealthy person to be involved as your average person would not be able to be involved as its expensive and fancy and only really suit people with a rich taste.

3)The image of the women  

Gender representation in advertising

                                                                 

3)The stereotypes that you can find of women in the 1950s - 1960s advert is that they are seen as possession as all three adverts have something to do with either keep her or making her look good.Another view is they can be seen as quick pleasures as one of the advertisements anchorage says "keep her where she belongs" which say that women should only be used for me sexual needs are worthless. 

4)The stereotypes that you can find of women in the 2000s adverts is that women need to have a perfect body and smell and have to come by as attractive for me.One of the other adverts show that women should have to stay home and be domestic wives as you can see one of the ads use the fact that men can't breast feed as an excuse that women should stay home.

5) I believe that the way genders have been represented in the last 50 years has not changed much as the only real change is that women should have a perfect body and still smell and look nice for men and the idea that women should stay home and work is still portrayed in adverts even to this day.In conclusion i believe adverts have not changed much over 50 years.