Tuesday 3 March 2020

Gender representation in advertising


Image result for adverts featuring women that are from the 1950s or 1960sImage result for adverts featuring women that are from the 1950s or 1960s
Image result for adverts featuring women that are from the 2000s sexistImage result for adverts featuring women that are from the 2000s sexistImage result for adverts featuring women that are from the 2000s        Image result for adverts featuring women that are from the 2000s                                                         





3)The stereotypes that you can find of women in the 1950s - 1960s advert is that they are seen as possession as all three adverts have something to do with either keep her or making her look good.Another view is they can be seen as quick pleasures as one of the advertisements anchorage says "keep her where she belongs" which say that women should only be used for me sexual needs are worthless. 


4)The stereotypes that you can find of women in the 2000s adverts is that women need to have a perfect body and smell and have to come by as attractive for me.One of the other adverts show that women should have to stay home and be domestic wives as you can see one of the ads use the fact that men can't breast feed as an excuse that women should stay home.

5) I believe that the way genders have been represented in the last 50 years has not changed much as the only real change is that women should have a perfect body and still smell and look nice for men and the idea that women should stay home and work is still portrayed in adverts even to this day.In conclusion i believe adverts have not changed much over 50 years. 



   

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