Thursday 5 December 2019

Audience Effects Theory

1) Write a definition of a passive audience: A passive audience is an audience that doesn't react and just observes.

2) Write a definition of an active audience: Active audience is an audience that does not just receive the information but are actively involved.

3)The hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences.

4)

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